Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
What Will Students Learn?
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write your own ads or enlist help
What Topics are Covered?
- Understanding AdWords lingo
- Creating an AdWords strategy
- Creating a PPC campaign
- Creating groups
- Designing your ads
- Looking at success
- Instruction by an expert facilitator
- Small, interactive classes
- Specialized manual and course materials
- Personalized certificate of completion
Date, Venue and Fees
Date : TBC
Course : TBC
Duration: 10.00AM – 5.00PM
Venue : Successedge, 27-2, Jalan Desa, Taman Desa, 58100 Kuala Lumpur.
About the Trainer
Dr. Vijay Rajan got 12+ years of experience in Digital Marketing where in 9 years was with Oracle India in Digital Marketing. He was a part of the Global Marketing Shares Service and was a part of the of the team in the initial stage when ORACLE started the Online Marketing with a internal team, the team was started up with 10 member and he was one of them and when he quit Oracle the team was grown up to 350 members. He lead the NA, EMEA, APAC regional team promoting the internal products of Oracle. After quitting ORACLE, he got involved in Training and Coaching activities and also got a offshore team in India who execute the Digital Marketing Projects for his clients.
His area of expertise is in Online Marketing, Product Positioning, Lead Generation and Marketing Automation. With Oracle he was also engaged in assisting the team to understand the Strategic and Analytical aspect of the project. He interacts with the EMEA, NA & APAC regional POC and train them on the ORACLE standards and assets they need to provide us for creating the events and e-mail for promoting the Oracle Products.
Vijay holds a Doctorate in Management Studies from National Institute of Management (India). He hold a Masters of Studies in Information technology and Management and Graduated with a Bachelors in Commerce from Madurai Kamaraj University (India).